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CEO & Founder
SweetTree Home Care Services
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Barry Sweetbaum is an American citizen who has lived in the UK for over 40 years. Throughout his career he has worked and held senior executive roles in both the public (NHS) and the private healthcare sectors. He is the co-founder and chair of SweetTree Home Care Services, and more recently, has established SweetTree Connect which uses internet of things technology to help frail, elderly and vulnerable individuals to remain well and safe in their own homes.